Spotify's Daniel Ek on how to build trust fast

Normally, trust = consistency + time. But when you’re scaling fast, you must find shortcuts with your partners and your users. When Daniel Ek founded Spotify, he did what few disruptors had ever done before: He worked WITH the industry he was trying to reinvent. How did Ek build a relationship with a music industry wary of piracy? He found shortcuts to trust. And not just with the music industry, but users too.

Follow the Masters of Scale podcast: https://link.chtbl.com/OlIFgFQa
Follow Masters of Scale on Twitter: https://twitter.com/mastersofscale
Follow Masters of Scale on LinkedIn: https://www.linkedin.com/company/masters-of-scale/
Follow Masters of Scale on Instagram: https://www.instagram.com/mastersofscale

Masters of Scale’s mission is to democratize entrepreneurship. Launched in 2017 as a weekly podcast featuring co-founder of LinkedIn Reid Hoffman, we’re now two weekly podcasts — Masters of Scale with Reid Hoffman, and Masters of Scale: Rapid Response, hosted by Bob Safian — as well as an award-winning daily learning app, a best-selling book, virtual and live events, and more, serving a global community of founders, funders, and leaders looking to innovate at scale.