Never waste a good

One of the most important things you can learn as you scale is: Never waste a good “no.” In fact, being told “no” by a potential investor, partner or customer can give you a LOT of useful information — information you can use to get closer to your first “yes.” In Chapter One of the Masters of Scale book, you’ll get advice from me and some of the world’s most iconic entrepreneurs on how to tell a good “no” from a bad “no” … what you should be listening for when you hear a “no” … and when a “no” is actually a sign you’re on the right track. Order the Masters of Scale book at www.mastersofscale.com/book or at your favorite bookstore.