How I Built The World's Biggest African Restaurant Making $10M A Year

Sun, 15 Feb 2026 12:57:29 +0000

In this episode, we sit down with Olushola Medupin, founder of Enish – the world’s largest African restaurant chain. From hustling in Nigeria to moving to the UK and building 10+ locations across the UK and Dubai (with the US next), he shares how he scaled a global food brand from scratch.

We break down the real cost of running a restaurant, how to market it properly, and what it takes to grow internationally.

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0:00 - Intro
1:12 - Early Life In Nigeria
2:22 - Side Hustles He Launched From A Young Age
3:16 - How Much He Spent To Open His First Restaurant
5:15 - Almost Selling His Restaurant For £300,000
5:40 - How He Used Influencers & Celebrities To Market His Restaurant
6:41 - How He Scaled To Open Multiple Locations
7:51 - Spending $4M To Open A Restaurant in Dubai
8:22 - How Much Is Rent In London For Restaurants
8:48 - Cooking Nigerian Food in 3 Mins Challenge
10:12 - How Much Does Enish Restaurant Make Per Year
10:26 - Hardest Part About Running A Restaurant
11:12 - Owning Apartments, Record Label & Rental Business
11:50 - What Is The Best Country To Do Business
12:10 - Why Is Food Priced High At Enish
13:30 - How Much Does He Spend Per Month On Ingredients
14:01 - Advice For Anyone Wanting To Open A Restaurant
14:30 - What Is Day In The Life Of A Restaurant Owner
15:14 - Work-Life Balance
16:00 - How He Came Up With The Restaurant Name
16:35 - What’s Next For Enish