The Business of Sports in Africa

Mon, 26 Jun 2023 07:06:15 +0000

It’s not just a game. Sports is an industry measured in the hundreds of billions and, played right, can catapult emerging economies to new heights economically and reputationally. In Africa, home to the world’s fastest-growing population, football is booming and achievements, such as Morocco’s advance to the World Cup semi-final, are piling up. Basketball and boxing are also hot. African nations want a bigger slice of the global sports pie and the right to host major tournaments, like the World Cup or even the Olympics. What’s the right playbook? Other countries have struggled with cost overruns and corruption. How do African countries ensure that they pick the right partners and hire the right contractors? Which metrics will define success? Herbert Mensah, President, World Rugby's African Association, Rugby Africa, and Founder and Chairman, Ares Fighting discuss with Bloomberg's Timothy L. O'Brien.
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