Marketing Guidelines

Castlly Marketing Guidelines

Castlly Store Badges

Include Castlly Store badges in all digital and printed marketing materials as a clear call to action to get your media.

Badge Use

Use one Castlly Store badge per layout or video. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Don’t modify, angle, or animate the Castlly Store badge.

Use the pre-order badge to indicate that your media is available for pre-order on the Castlly Store.
Once the media is released for download, be sure to replace the pre-order badge with the download badge in all of your marketing materials. For more information on making your media available for pre-order, see Offering Your Media for Pre-Order.

Use only the badge artwork provided in these guidelines. Don’t use icons, logos, graphics, or images from www.castlly.com to promote your media. Don’t use the standalone Castlly logo.

Link to Your Media

For all online communications, provide a link to your media on the Castlly Store wherever the badge is used. You can create links to your media on the Castlly Store by using Castlly Store Link Maker.

Messaging and Writing Style

When promoting your media, your headline and copy should focus on your media, not on the Castlly service or features. Use clear, simple messaging.
Always include a call to action to download your media.

Custom Photography

Product Use
Show people interacting with Castlly in an authentic way, and feature your media in a realistic manner, exactly as a user will experience it.
Straight-on product shots are preferred. Don’t use extreme angles or alter Castlly's Graphic User Interface design in any way.
The product’s color, shape, size, and form must be accurate.

Association with Castlly

Your media images, or photographs, videos, TV product images, thereof cannot be used in any manner that falsely suggests an association with Castlly or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the Castlly Store, Castlly Pay, Castlly music or Castlly itself.